Archive for December, 2012

December 19, 2012

It’s about time!

In this month’s Inc. magazine, one of the 2013 trends stories is titled “Ads Will Be Articles & Vice Versa.” While big business seems to be picking up on the value of branded content, thanks to work by companies like Amex and P&G, it’s good to see advice on content marketing directed at the smaller, entrepreneurial companies Inc. serves.

It’s particularly good news for people with a background in both copywriting and journalism.

People like me.

Here’s the link…

December 15, 2012

Wishing you a “content-ed” Christmas

Since I’m convinced that an informed and fully on board client is the very best kind to have (a sense of humour and an occasional craving for really good Mexican food doesn’t hurt either!), here is a list created by the great minds at the Content Marketing Institute, of books on the value and development of branded content. I’ve read quite a few of them and they’re a painless way to get smarter about what better, more creative and more engaging content can do for your company.

Sign up to get their free Ultimate ebook of content marketing examples while you’re there—it’s inspiration for the new year.


December 14, 2012

Early (and unexpected) Christmas presents

Unbelievable. Having that floating on air feeling. Told a handful of people about SEED, got four lunch/coffee/meeting offers. That plus a truly fascinating and also out of the blue standing offer and a few current freelance clients. I think SEED may be well on its way.