It’s about time!

In this month’s Inc. magazine, one of the 2013 trends stories is titled “Ads Will Be Articles & Vice Versa.” While big business seems to be picking up on the value of branded content, thanks to work by companies like Amex and P&G, it’s good to see advice on content marketing directed at the smaller, entrepreneurial companies Inc. serves.

It’s particularly good news for people with a background in both copywriting and journalism.

People like me.

Here’s the link…http://www.inc.com/magazine/201212/adam-bluestein/ads-will-be-articles.html

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