Three (more) reasons why I’m feeling good about 2013

 “3 Reasons Why Content Creators Will Thrive in 2013, found on the Atomic Reach blog, is the most recent of several “what’s to come in 2013” articles I’ve read that focuses on how companies will continue to grow in the understanding of the value of using branded content and social media to solidify brand awareness and loyal and put the right message in front of the right audience. This article in particular emphasis the importance of the role of the writer in this movement — and the value effective writing will bring as marketing strategies shiff focus from traditional advertising to a marcom-journalism hybrid.

Like the story so much, I’ll even forgive them beginning a title with a numeral. Shudder.


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