Three (more) reasons why I’m feeling good about 2013

 “3 Reasons Why Content Creators Will Thrive in 2013, found on the Atomic Reach blog, is the most recent of several “what’s to come in 2013” articles I’ve read that focuses on how companies will continue to grow in the understanding of the value of using branded content and social media to solidify brand awareness and loyal and put the right message in front of the right audience. This article in particular emphasis the importance of the role of the writer in this movement — and the value effective writing will bring as marketing strategies shiff focus from traditional advertising to a marcom-journalism hybrid.

Like the story so much, I’ll even forgive them beginning a title with a numeral. Shudder.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: