Content marketing has haters? Seriously?

Wasn’t aware until now that content marketing had haters (really folks, you can’t come up with anything else more deserving of your contempt?). But I love the way Velocity Partners’ Doug Kessler goes on the defensive with “Why the content marketing backlash is getting it wrong.”

http://www.velocitypartners.co.uk/our-blog/the-content-marketing-backlash-is-getting-it-wrong/

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