Making a case for case studies

I’m in the middle of planning a case study section for seed’s website (why do I always get the BIG-CHANGE-GROW ideas when there’s plenty of paying work on my desk?) and I’m wondering if they’re still widely viewed as an effective marketing tool? Do you suggest them to your clients? Do you use case studies? Do you read those offered by suppliers? Or are they just a means of self-love? What do you think?


Five Lions!

Good year for branded content at Cannes. Not only did it get its own category (sign of legitimacy?)–Dumb Ways to Die, one of the best examples of it in years took five lions.