I’m in the middle of planning a case study section for seed’s website (why do I always get the BIG-CHANGE-GROW ideas when there’s plenty of paying work on my desk?) and I’m wondering if they’re still widely viewed as an effective marketing tool? Do you suggest them to your clients? Do you use case studies? Do you read those offered by suppliers? Or are they just a means of self-love? What do you think?
Good year for branded content at Cannes. Not only did it get its own category (sign of legitimacy?)–Dumb Ways to Die, one of the best examples of it in years took five lions.
a trip to Walt Disney World should be a legit biz expense for creative communications/content types…because they do what everyone wants to do better than anyone does. http://www.huffingtonpost.com/amanda-feinberg/content-marketing-disney_b_3563404.html