I’m in the middle of planning a case study section for seed’s website (why do I always get the BIG-CHANGE-GROW ideas when there’s plenty of paying work on my desk?) and I’m wondering if they’re still widely viewed as an effective marketing tool? Do you suggest them to your clients? Do you use case studies? Do you read those offered by suppliers? Or are they just a means of self-love? What do you think?
Published by Joy Parks
Joy Parks has nearly two decades of experience as a copywriter, both a freelancer and in senior creative staff positions at graphic design studios, publishing houses, communications firms and advertising agencies. Her work has been recognized with local, national and international awards. Other gigs include working as a senior copywriter at the in-house agency of a major software developer, and editor and promotions manager at a children's publishing company. She has ghost-written columns for tech CEOs on recruitment, innovation, marketing, branding and other business issues, written and co-produced original songs for a retail chain and developed professional summaries of business books for a well-known corporate educational publisher. View all posts by Joy Parks