Good year for branded content at Cannes. Not only did it get its own category (sign of legitimacy?)–Dumb Ways to Die, one of the best examples of it in years took five lions.
In this month’s Inc. magazine, one of the 2013 trends stories is titled “Ads Will Be Articles & Vice Versa.” While big business seems to be picking up on the value of branded content, thanks to work by companies like Amex and P&G, it’s good to see advice on content marketing directed at the smaller, entrepreneurial companies Inc. serves.
It’s particularly good news for people with a background in both copywriting and journalism.
People like me.