Good year for branded content at Cannes. Not only did it get its own category (sign of legitimacy?)–Dumb Ways to Die, one of the best examples of it in years took five lions.
If you have even a passing interesting in content marketing, you’ll gain a great deal from Chief Content Officer. The latest issue is out. It’s info to make you a better content creator. Or a better content client.http://contentmarketinginstitute.com/chief-content-officer/
In advance of a Content Marketing World conference to be held soon in Sydney Australia, Content Marketing Institute founder Joe Pulizzi spoke with Australia’s Marketing magazine and offered what has to be the simplest, clearest definition of content marketing I’ve ever seen.
“The easier way to think about it is instead of telling my customers I’m great, I’m going to show them I’m great because I’m going to teach them or I’m going to entertain them.”
Content marketing/branded content advice always circles back to the idea of storytelling—but doesn’t always approach it from the point of view of the audience. Yes, your company, your brand has a story to tell—but it has to be told in a way that is meaningful, compelling or best of all, useful to the audience you want to reach. That’s essential. And Mr. P. managed to sum it up perfectly