Archive for ‘Great ideas’

October 26, 2013

Behind the scenes at the Caviart photo shoot.

This is why you never hire a writer to get the photos. Here are my fuzzy, out of focus cell phone shots taken during a photo session for Caviart’s founders. And a couple of great cocktails featured in the premier issue. Want to know more…you’ll have to wait until January…

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July 21, 2013

Five Lions!

Good year for branded content at Cannes. Not only did it get its own category (sign of legitimacy?)–Dumb Ways to Die, one of the best examples of it in years took five lions.

July 21, 2013

This is why

a trip to Walt Disney World should be a legit biz expense for creative communications/content types…because they do what everyone wants to do better than anyone does.

May 4, 2013

You go, girl!

Love the infographic, but I wish there were more cities in the list…and I’d really like to see one of these for Canadian cities as well. Also, check out the tips — I’ve used each and every one of them and they work.


April 20, 2013

If only…

12 Roles Essential to the Future of Content Marketing

If this much focus is ever put on content marketing and communicating with clients — just imagine the job market for writers and other creative talents. It boogles the mind!

April 2, 2013

I want the poster-sized version

Love this infographic from Joe Pulizzi and the Content Marketing Institute depicting that content marketing isn’t new at all. But we do seem to be in the Golden Age.


March 21, 2013

Read all about it!

If you have even a passing interesting in content marketing, you’ll gain a great deal from Chief Content Officer. The latest issue is out. It’s info to make you a better content creator. Or a better content client.

March 18, 2013

Creativity is back in the spotlight.

Which makes advertising fun again. You remember fun, don’t you?

January 3, 2013

Three (more) reasons why I’m feeling good about 2013

 “3 Reasons Why Content Creators Will Thrive in 2013, found on the Atomic Reach blog, is the most recent of several “what’s to come in 2013” articles I’ve read that focuses on how companies will continue to grow in the understanding of the value of using branded content and social media to solidify brand awareness and loyal and put the right message in front of the right audience. This article in particular emphasis the importance of the role of the writer in this movement — and the value effective writing will bring as marketing strategies shiff focus from traditional advertising to a marcom-journalism hybrid.

Like the story so much, I’ll even forgive them beginning a title with a numeral. Shudder.

December 15, 2012

Wishing you a “content-ed” Christmas

Since I’m convinced that an informed and fully on board client is the very best kind to have (a sense of humour and an occasional craving for really good Mexican food doesn’t hurt either!), here is a list created by the great minds at the Content Marketing Institute, of books on the value and development of branded content. I’ve read quite a few of them and they’re a painless way to get smarter about what better, more creative and more engaging content can do for your company.

Sign up to get their free Ultimate ebook of content marketing examples while you’re there—it’s inspiration for the new year.