Five Lions!

Good year for branded content at Cannes. Not only did it get its own category (sign of legitimacy?)–Dumb Ways to Die, one of the best examples of it in years took five lions.

http://www.digitalbuzzblog.com/dumb-ways-to-die-the-campaign-case-study-video/

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This is why

a trip to Walt Disney World should be a legit biz expense for creative communications/content types…because they do what everyone wants to do better than anyone does. http://www.huffingtonpost.com/amanda-feinberg/content-marketing-disney_b_3563404.html

If only…

12 Roles Essential to the Future of Content Marketing

If this much focus is ever put on content marketing and communicating with clients — just imagine the job market for writers and other creative talents. It boogles the mind!